Everything is listed with its prices, everything is shown as objects for consumption. This, in my mind, is effectively LRRH as an infomercial (but without the C-grade stars and hokey announcers), this story is not taking place "Once upon a time" it is taking place now, in some uniform quotidian suburban (video game?) setting with prefabricated homes and GPS. I am very taken by this video one because I think the animation is great, but also because I love how it turns this "moral/educational" Fairy Tale into exactly three minutes of advertising, without actually losing the story at all.
PS. you can see the whole video and the street names and words better if you watch it in HD (720px) on YouTube, the embedded version does not really do it justice!
Hey! This video was very cool and modern. I can't believe someone did it for a school project! I really can't; the attention to detail is unreal and must have taken forever! I really like bright, aesthetic computer animation like this, pokemon/ikea/airplane safety manual style. It was very clever too; I enjoyed the nutrition facts of Granny. Goes to show that you don't need dialogue or literary filler to share this classic story in a new, interesting way. And of course nothing says 21st century like trance music.
I agree that this commercial takes away from the story aspect and simply represents it in two dimensional symbols. However, I do think that this is very telling of our society. We use every day things that people are familiar with to market a product. In this sense, it makes a good advertisement. But in the story sense, it takes away from the overall meaning and cultural implications of the past.
Hey! This video was very cool and modern. I can't believe someone did it for a school project! I really can't; the attention to detail is unreal and must have taken forever! I really like bright, aesthetic computer animation like this, pokemon/ikea/airplane safety manual style. It was very clever too; I enjoyed the nutrition facts of Granny. Goes to show that you don't need dialogue or literary filler to share this classic story in a new, interesting way. And of course nothing says 21st century like trance music.
ReplyDeleteI agree that this commercial takes away from the story aspect and simply represents it in two dimensional symbols. However, I do think that this is very telling of our society. We use every day things that people are familiar with to market a product. In this sense, it makes a good advertisement. But in the story sense, it takes away from the overall meaning and cultural implications of the past.
ReplyDelete